If ever there were a situation where a one-size-fits-all approach would not work, it would be how lead generation companies would adapt to operating in a post-FCC world. The current general consensus is that manually dialed leads will continue to not fall under TCPA; thus, these leads can be manually called without dynamic consent, which is the ability to display potential matching buyers to the consumer during the lead flow. Dynamic consent allows the consumer to choose what company(ies) will get their information, allowing for that one-to-one consent. This is only true if the consumer has properly agreed to be contacted, even if they are on the DNC list. There are too many different methods to generate leads, there are too many various monetization opportunities, and there are too many sales methodologies for there to be a singular option. Thankfully, boberdoo has been in the industry for over 22 years and has seen all types of lead businesses, and has solutions ready.
Here are four solutions for lead generation companies looking to adapt to this new environment:
I need that Easy Button - Dynamic Consent Widget
Do you already have a landing page with a fully-optimized form? Are you seeking the most straightforward option for displaying dynamic consent with little development work? boberdoo is in development of a Dynamic Consent Widget that can go right on your confirmation page. You can continue to collect the lead as usual, mark the lead in a "consent pending" status, and display the dynamic matching companies on the confirmation page. The lead will then be distributed once the consumer selects the company(ies) from which they want to receive communications. Once that consent is obtained from the consumer, the lead is processed to the appropriate company(ies).
Now I know what you are thinking: what if they see the consent box and don’t want to check it, or get decision anxiety with the available options and leave. We hear you and still have a solution for when a lead chooses to select none of the companies. When a lead is still marked as "consent pending" after a set time (whereas the lead has taken too long and would not be on the thank you page anymore), there can be automated options for selling that lead to companies that manually dial if the consumer does not provide further input, which is acceptable under the FCC guidelines.
I need more Control - Form Builder
Whether you are looking to use magic strings to insert the matching company into existing TCPA text for exclusive leads, display multiple companies for the consumer to select, or have the flexibility to run the ping at different steps in the lead flow, boberdoo's Form Builder will provide extensive options for dynamic consent without the need for an expensive web developer. With our Form Builder, you can create forms with the capability of dynamic consent in your flow. Decide the fields, when the ping goes out, and how the companies will be displayed with our Form Builder.
I need more Customization - Ping Post With APIs
Did you just read number 2 and shudder at the thought of using something other than the custom form you spent thousands of dollars (and hours) optimizing? boberdoo's APIs allow you to customize the consumer experience fully, leverage ping post-processing, and display whatever data you need at any point in the lead journey. If you need customization, trust the company that processes over 1 billion API calls monthly.
I don't want to use Dynamic Consent - Click-Through Traffic
With this option you may have to change up your lead gen flow, but if your website is getting good traffic and you don't want the hassle of obtaining consent for calls or texts, you can forward your traffic to your buyers. Display companies similar to the above solutions, but instead of selling that lead, let the consumer click through to your buyer's website. You can also combine this with the above options; if the lead does not want to finish the form but does want to click on a website for more info, you can still charge per click to each website.
In conclusion, like Goldilocks and the Three Bears, one of these solutions should be the right fit for your business. Even though this ruling will not go into effect until early 2025, this is not like cramming for a math test in high school. Waiting until the last minute will end in disaster. Get your campaigns set for dynamic consent and start AB testing now for a smooth and effective transition in 2025.