Data powers every major decision in the lead generation industry, but extracting insights quickly can save you time, money and improve decision-making. That’s why this month, for our boberdoo Lab, we’re excited to share a preview of our upcoming AI Report Builder, a self-service feature arriving soon in beta, designed to turn plain-English questions into reports.

At boberdoo, our philosophy for this feature is clear: we are building tools that help both people and AI better understand the data that powers your lead business.
How It Works (And Why Your Data Stays Secure)
The AI Report Builder operates on a lightweight, privacy-first workflow:
- The AI Only Writes Code: The AI reads your account's database schema (table and field names) to translate your plain-English prompt into structured SQL syntax.
- No Client Data Enters the AI: Your actual lead logs, financial figures, PII and partner records are never sent to, processed by or exposed to an AI model.
- Standard Execution: Once the SQL query is generated, the report executes entirely on boberdoo’s standard database engine.
You can also save the generated report so you can re-run the report or even save it as a timed report to get sent to you on a schedule!
Ask Questions in Plain English
Instead of wrestling with syntax or custom filters, non-technical users can ask questions naturally and get real answers immediately:
- “Show total leads by source for the last 30 days, plus cost and profit.”
- “Which partners had more than 50 rejected posts last week and why?”
- “Compare this week vs. last week lead volume and average bid per source.”
The AI Report Builder beta is coming soon to give your team rapid, self-service business intelligence without technical overhead. Stay tuned for rollout announcements in upcoming boberdoo Lab updates!

