Dynamic Ping Post Pricing

In theory, ping post is a simple process: send part of a lead, get a response and then send the whole lead. But in practice there are hundreds, sometimes thousands, of decisions that must be made in determining the appropriate buyer of a given lead, especially when companies look for more dynamic ping post pricing options to take advantage of specific opportunities. The boberdoo.com distribution system provides clients with the ability to set and automate the profit margins of their lead flow to maximize the revenue generated on every lead. If you are unfamiliar with ping post, please click here to read more on the basics of ping post.

One of the many options of boberdoo.com's distribution software is the ability to set a profit margin based on the specific types of traffic routing through your system. You can set dynamic ping post profit margins by dollar or percent and by the client or source of the incoming lead. This flexibility allows you to optimize every relationship while minimizing risk by automatically lowering the bids on less profitable leads.

For the dollar value option, your system calculates the predetermined profit margin based on the bids in your ping tree. If you want to make $5 on each lead and the best bid is $20, your system will automatically respond to the seller with $15 ($20-$5).

You can set the dynamic ping post profit margin on a percent basis. For example, with a 50% profit margin and a best bid of $20, your system will calculate 50% of the bid ($10) and pass the balance ($10) as your response to the seller.

The percent calculation option can set a profit margin based on the dollar value of the lead to create a sophisticated matrix. For example, you could set a 10% margin for leads under $10, a 20% margin for leads between $10 and $20, and a 30% margin for leads over $20. This flexibility is important to remain competitive in the marketplace and optimize your lead flow.

The ability to determine profit by lead seller gives you flexibility to place different values on leads from different sellers. You can set a smaller profit margin for sources that send consistent quality and volume while maximizing the profit on leads from lesser sources by increasing that specific profit margin calculation.

Setting the profit margin on the filter set side allows you to take less profit-per-lead from clients that consistently pay their bills and reorder, while offsetting additional risk from other buyers by increasing their profit margin. This option also offers an advanced Profit Margin Matrix for specific percentage margins based on total price.

Dynamic ping post is a switch that can be utilized with any source, allowing you to enter other sellers' ping trees and only purchase leads that you can sell profitably. Additional switches like setting a minimum price for a lead sale or a maximum bid can protect the value of your leads.