Lead generation is either a piece of marketing or the lifeblood of many businesses. As many in the lead generation space know, significant regulatory changes will dramatically impact how these leads can be used. The FCC's new one-to-one consent rule is set to take effect on January 27th. This rule mandates explicit consent from consumers before businesses can call or text them, except in the case of manual dialing. However, the Medicare vertical specifically has harsher regulations that are taking effect on October 1st from the CMS. This will shake things up for those relying on leads generated or purchased before this deadline. Fortunately, boberdoo's dynamic consent solution offers four paths to compliance and continued success even with the FCC and CMS rulings.
This regulation aims to enhance consumer privacy and reduce unwanted communications, aligning with broader trends in data protection and privacy laws. The upcoming January 27th deadline is important to prepare for. However, you must consider implementing one-to-one consent sooner than you think. Any leads generated or acquired before this date will not be valid for unsolicited calls or texts unless explicit consent has been obtained. This change means businesses must reevaluate their lead generation strategies for compliance to avoid potential legal and financial repercussions. There will be many of these after the deadline has passed from companies that need to prepare more and will contact leads they already generated or bought before the deadline. Do you have marketing campaigns that call or text with a 90-day cadence? Suppose you generate a lead on December 13th without consent and text them on January 29th. In that case, you're breaching the one-to-one ruling and can get your business in trouble.
To illustrate the impact, consider a scenario where a company has invested heavily in purchasing leads over the past year. Without proper consent, all those leads become unusable after January 27th, effectively wasting the investment and hindering marketing efforts. This situation shows the importance of proactive measures to adapt to the new regulatory landscape.
To prepare your business in time, boberdoo, a leader in lead distribution technology, currently has a powerful tool to help companies get one-to-one consent in their flows ASAP. Their dynamic consent feature is designed to streamline obtaining and managing explicit consumer consent, ensuring compliance with the FCC's rule.
The Four Methods to save you from the FCC-pocalypse:
Form Builder
Whether you are looking to use magic strings to insert the matching company into existing TCPA text for exclusive leads, display multiple companies for the consumer to select, or have the flexibility to run the ping at different steps in the lead flow, boberdoo's Form Builder will provide extensive options for dynamic consent without the need for an expensive web developer. With our Form Builder, you can create forms with the capability of dynamic consent in your flow. Decide the fields, when the ping goes out, and how the companies will be displayed with our Form Builder.
Ping Post With APIs
Did you just read number 2 and shudder at thinking of using something other than the custom form you spent thousands of dollars (and hours) optimizing? boberdoo's APIs allow you to customize the consumer experience fully, leverage ping post-processing, and display whatever data you need at any point in the lead journey. If you need customization, trust the company that processes over 1 billion API calls monthly.
Click-Through-Traffic
With this option, you may have to change your lead gen flow, but if your website gets good traffic and you want to avoid obtaining consent for calls or texts, you can forward your traffic to your buyers. Display the companies similar to the above solutions, but instead of selling that lead, let the consumer click through to your buyer's website. You can also combine this with the above options; if the lead does not want to finish the form but does want to click on a website for more info, you can still charge per click to each website. This can also be done with numbers on the form for call routing options instead.
Dynamic Consent Widget
Do you already have a landing page with a fully-optimized form? Are you seeking the most straightforward option for displaying dynamic consent with little development work? Well, boberdoo's Dynamic Consent Widget that can go right on your confirmation page. You can continue to collect the lead as usual, mark the lead as "consent pending," and display the dynamic matching companies on the confirmation page. The lead will then be distributed once the consumer selects the company(ies) they want to receive communications from. Once the consumer obtains that consent, the lead is processed to the appropriate company(ies).
For further information on the FCC guidelines and how to comply, visit the official FCC website. If you want to see dynamic consent in action, schedule a demo so we can show you how it will work for your use case. Adapting to regulatory changes can be a lot, but with boberdoo your business can continue to thrive.