Whether you’re purchasing and reselling leads or generating them on your own using various advertising platforms, you’re well aware of the widespread and often variable costs associated with your leads. However, we frequently run into lead companies that associate a hard cost estimate for their lead sources with variable costs instead of capturing a true cost per lead.
For example, you probably have an estimate of your average cost per lead for all leads generated from Google Adwords. However, with Google Adwords (or any other CPC platform), your costs are variable and the performance of your campaigns can be volatile. So if both your campaign performance and your cost per lead vary, then how can you accurately measure your profits in real-time.
I’d be happy to tell you.
Finding Your True Cost Per Lead
In order to find your true cost per lead, you need to go directly to the advertising source. Yes, you could manually log on to each advertising platform, retrieve your daily ad costs, divide those by your daily leads and store your totals in an external database. But let’s face it, that’s not a long-term solution.
What you need is a centrally located dashboard that has access to both your advertising costs as well as your lead generation and sale performance. This dashboard would give you the ability to calculuate your true cost per lead, find the difference from your sales total and calculate your actual profits, rather than giving you an estimate based on approximate costs.
If only that existed. Oh wait.
Introducing boberdoo’s Premium Dashboards
We have built exactly what was outlined in the dream scenario above. Our Premium Dashboards are visual-first reporting widgets that can combine your leadsystem data with data from 3rd party sources to create a complete reporting suite for your entire lead business.https://cdn2.hubspot.net/hubfs/2427399/Blog%20Images/premium-dashboards-custom-widget-1.png
Our Premium Dashboards come with several default dashboards that can be connected to your advertising accounts in just seconds. We can also build custom dashboards that meet your exact specifications.