One of the best ways to make a profit as a lead generation company is by selling calls in real-time. Because phone leads command a higher premium, but can still be routed and sold automatically and in real-time, they rule supreme in the industry. However, these calls are only as good as the information they carry with them. That’s why call analytics are such an important factor when determining the right call routing software. So what call analytics do lead generation companies need?
“Where did the call come from?” is the most important question when it comes to call analytics. Without the answer to this question, the rest of your call data is virtually useless. With advanced call routing software, you can order and advertise multiple numbers from within the same phone campaign. You can also assign an individual source to each number so even within a campaign you can track the origin of each inbound call. From there, you can monitor the calls coming from each source to determine whether calls from a specific source perform at a higher rate and therefore should command a higher premium.
By using a custom IVR, sophisticated call systems can capture additional data from the caller which allows you to expand the scope of your call analytics. Simply add an IVR to any of your numbers to collect the specific information you require.
Call Success Threshold
If you sell calls, you also need the ability to determine call success based on the length of the call. Did the call last longer than 30 seconds? If so, you may want to charge for the call. While you may be charging for each call whether the buyer picked up or not and regardless of the duration, but this option gives you the option to be more flexible with your buyers.
Did a caller place a second call to the same number? Your system should be able to recognize the incoming call and take action based on your business logic. Call systems with advanced call analytics give you the option to count the call as a unique call or to route the call to the original buyer and count it as an extension of the original call. Not only is this a great feature, but it also adds sophisticated data that melds perfectly with your analytical efforts.
boberdoo.com is a complete lead and call distribution system that comes with each of the features mentioned above in its ‘out-of-the-box’ solution. Since 2001, we have been helping lead generation companies buy and sell leads and calls in real-time with our sophisticated software. If you would like to learn more about call analytics through boberdoo or discuss how we can help your business route calls, please give us a call at 800-776-5646.